WhatsApp is the most popular messaging platform in the world. It has been growing fast since it was officially launched in November 2009. Today, WhatsApp is reported to have more than 2 billion monthly active users globally, ranking as the most used mobile messenger apps in the world.
WhatsApp monthly active users
According to the latest Facebook figures, WhatsApp has more than 2 billion monthly active users.
WhatsApp is widely used in the USA, India, Brazil, Indonesia, Mexico and European countries. Here’s the table of the ten countries where WhatsApp is the most popular, ranked by the number of monthly users:
Top 10 WhatsApp countries ranked by largest audiences
India has 390.1 million monthly active users, ranking NO.1, Brazil 108.4 million and USA 75.1 million.
Time spent with WhatsApp
According to App Annie data, the average WhatsApp user on the Android platform spends 19.4 hours per month (38 minutes per day) on the app.
WhatsApp usage frequency in the US
Based on AudienceProject data, 50% of American WhatsApp users access the messenger service daily. An additional 28% use WhatsApp at least once a week, which brings the total to 78% of American WhatsApp users accessing the app weekly.
Here’s the breakdown of WhatsApp usage among American users as of Q3 2020:
Number of WhatsApp messages sent globally per day
According to a December 2020 tweet from Will Cathcart (Head of WhatsApp), more than 100 billion messages are sent each day on WhatsApp.
In fact, the number of messages sent via WhatsApp has increased by 53.84% since 2018.
So many people are using WhatsApp for communicating, and it has become a very good channel for marketing business. That is why you should use WhatsApp to promote your business!